Company Profile

ATLast is a professional services company founded by Sheryl Merritt in 2005, formed to meet the needs of the increasing number of entertainment, sports and other professional personalities and executives residing in metropolitan Atlanta as well as those maintaining dual residences in Atlanta and another city. Its goal is to provide services to those requiring special and immediate attention to their Atlanta based business, tasks, homes, ventures, events, etc. Being well connected and involved in the Atlanta community, as well as possessing a heart to serve others, ATLast has complete understanding of the responsibility that comes with assisting the power players of Atlanta.

Expanding its services, ATLast now offers a variety of services to the entertainment and general business arenas, allowing for total utilization of the full arsenal of skills, capabilities and talents in its repertoire. Fueled by our vast industry experience in both the corporate and entertainment arenas, ATLast offers business planning, consulting, personal, executive and production assistance, event planning, marketing and promotions and special project coordination services.

President & CEO
Sheryl M. Merritt

The President and CEO of ATLast., Inc. is Sheryl M. Merritt. She holds a Fashion Merchandising Degree (Bachelor of Science in Home Economics) from the University of Georgia and a Master of Business Administration (MBA) in Marketing from Mercer University – Atlanta. With experience in retail management, engineering, marketing and training in the corporate world Sheryl transitioned to a career in entertainment. A career that spans over ten years, Sheryl has worked in radio behind the scenes (Assistant to the GM), at a record label and production company (Executive Assistant to CEO Rico Wade of Organized Noize) and as Project Coordintator, Studio Manager, Marketing Director, and GM for independent label Arrow Records. ATLast is a further extension of Sheryl’s career and desire to provide first class services to an A-List group of clients.